TUI Group Accelerates Latin American Expansion with Strategic New Platform

Monday, September 16, 2024

TUI Group is accelerating its global expansion by making a bold move into the Latin American (LATAM) market. This strategic initiative leverages TUI’s advanced technology and taps into the expertise of its Spain & Portugal team, positioning the company for substantial growth across the region.

As part of its expansion, TUI has forged strong partnerships with travel agencies in key LATAM countries such as Argentina, Mexico, Uruguay, and Colombia. Together, they are delivering customised vacation experiences tailored to the preferences of LATAM customers. To support this effort, TUI has launched a new digital platform, allowing customers, travel agencies, and partners to easily book holiday packages, tours, and unique experiences through a localized TUI website. These partnerships and the platform ensure a seamless booking experience across all LATAM markets, further strengthening TUI’s presence in the region.

TUI Spain & Portugal, the company’s outbound travel experts, have played a crucial role in building this network of partnerships and developing tailored travel products for the LATAM market. Their collaborative efforts have driven strong growth in recent years, with demand continuing to rise. To meet this demand, TUI’s dedicated platform for LATAM travel agents offers a wide selection of pre-defined vacation packages while providing the flexibility to create dynamic, personalised itineraries. This new tool is already driving sales growth, marking a significant milestone in TUI’s global strategy.

With its vast destination expertise and a network of destination management companies (DMCs) across the globe, TUI offers a diverse range of holiday options for LATAM customers. Popular choices include package holidays to Asia, North America, and Northern Europe, with a particular emphasis on TUI’s river cruises in Germany.

Through this strategic expansion, TUI is not only expanding its international footprint but also positioning itself as a leader in delivering personalised travel experiences for Latin American travellers.

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